Marketing is a big part of any business. A shoemaker in Old San Juan is no difference. On 2nd February 2008, we walked around the town of Old San Juan in Puerto Rico. When we first saw that board, we thought that someone was selling old shoes. But, when we looked further, the shoemaker was advertising home-made shoes. We were presently surprised to see home-made shoes on sale considering most of the shoes in the market are made by machines.This sale sign is simple in design but it gets to the point. You see it and you understand. We give a very high score in marketing effectiveness to this shoe advertisement in Old San Juan, Puerto Rico.
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